German red wine, celebrated for its rigorous winemaking techniques and multifaceted flavor profiles, has seen a surge in demand in the Chinese market in recent years. Yet, in the import process, document compliance is the first hurdle. According to the latest 2023 customs supervision requirements, German red wine imports must provide a commercial invoice, packing list,Certificate of Origin(EUR.1 format applicable in the EU), a sanitary certificate (issued by an official German authority and must state “compliant with Chinese food-safety standards”), an alcoholic-beverage import licence (an “automatic import licence” applied for from the Ministry of Commerce), and a component test report (covering key indicators such as alcohol content and additives).
?Zhong Shen?Our professional competence in document processing is demonstrated across three dimensions: first,Pre-review Mechanism—Immediately after signing the contract, compile the required document checklist based on HS Code 2204210000 (wine in containers of 2 liters or less) and remind the client 30 days in advance to request the EUR.1 Certificate of Origin from the German supplier (to prevent customs clearance delays caused by certificate validity issues); second,Logical validation——Cross-check the gross weight, volume, and product descriptions on the commercial invoice and packing list to ensure they match the bill of lading, thereby avoiding the risk of a customs inspection for “document-goods discrepancy”; thirdly,Emergency Handling——Assisted a client in resolving the issue of a missing endorsement stamp on the official German sanitary certificate; after liaising with the local customs authority and simultaneously supplementing a supplier declaration and notarized documents, the documentation was fully corrected within 48 hours.
Logistics is the "lifeline" of imported wine; temperature control, transit time, and customs-clearance efficiency directly affect product quality. German wine exports are shipped mainly through the Port of Hamburg or the Port of Rotterdam.?Ocean shipping?To China (accounting for 85%), with a small amount viaChina-Europe Railway Express(Suitable for small-batch, high-time-sensitivity needs). Zhongshen International Trade’s logistics services cover the entire “port of origin – transportation – port of destination” chain:
For German red-wine trade involving Russian transshipment or Russian clients, Zhongshen International Trade’s VTB settlement convenience is its core competitive edge. Due to international sanctions, Russia faces restrictions on traditional SWIFT-based settlement, whereas VTB Bank (Russiaforeign tradeThe bank, as one of the few local majors that still retain certain international settlement channels, has its advantages manifested in:
Southeast Asia serves as a crucial springboard for German red wines entering the ASEAN market (with Singapore acting as a re-export hub), and its import procedures differ from those in China:
Germany’s red-wine imports currently face three major challenges: first, the EU will roll out new food-labeling rules in 2024 (requiring a Chinese nutrition-facts label), and some small- and medium-sized suppliers may exit the market because of high compliance costs; second, the Black Sea situation is disrupting traditional Europe-Asia routes, prompting several carriers to levy a “war-risk surcharge” of roughly US$200–300 per TEU; third, China’s customs authorities have intensified the “inspection-plus-examination” regime for imported food, raising the 2023 inspection rate from 8 % to 12 %.
Yet the opportunities are equally striking: after RCEP took effect, the tariffs on red-wine trade between China and Southeast Asian nations have been progressively reduced (e.g., Indonesia’s rate fell from 30% to 22%); China’s imported-wine consumer market continues to grow at 7% annually, with its 2025 size projected to reach RMB 80 billion. The value of Zhongshen International Trade lies in:Policy Express(Weekly updates on the latest regulations from the EU, ASEAN, and China),Dynamic adjustment of logistics routes(e.g., the new Hamburg–Rotterdam–Shanghai “river-sea intermodal” route added in 2023, cutting transport costs by 20%),Document Compliance Training(Monthly customer webinars) to help clients seize growth opportunities in a complex environment.
The certifications involved in importing German red wine include: EU food-grade contact material certification (EC 1935/2004), organic certification (e.g., ECOCERT), and China CQC imported food filing (must be registered with the “Imported Food” section of the General Administration of Customs of ChinaCosmeticsImport and export“Business Filing System” registration). The service scope of Zhongshen International Trade is clearly defined: it does not directly handle certifications, but providesThree Forms of Assistance——① Customized Certification Checklist (lists mandatory/optional certifications by product type); ② Agency Liaison (recommends certification bodies filed with CNCA); ③ Document Pre-Review (helps collate supporting documents such as product ingredient lists and production flowcharts). For example, we once helped a client discover that their German supplier’s EC 1935 certification had expired, promptly alerted them to switch suppliers, and thus prevented the shipment from being rejected at customs.
From the verification of a single certificate of origin to the temperature-controlled transport of a case of wine and the secure settlement of foreign exchange, every step in importing red wine demands the deep involvement of a professional agent. Building on document handling as its foundation, logistics services as its core, and market adaptation as its extension, Zhongshen International Trade has created a “full-process, multi-market, high-compliance” service system for German red-wine imports—perhaps the very certainty that importers need most in today’s complex trade environment.
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